An enterprise that is by the artists, for the artists is making waves as entrepreneur Josh Heller scales it to new heights of goodwill. He reveals how he founded “Favored Nations.” Let’s delve.
When passion becomes profession
Heller describes himself as a passionate entrepreneur and philanthropist who has an innate liking for charity. That’s the fertile ground from where his desire to start his non-profit organization sprouted. Heller’s upbringing is also responsible for his inclination towards charity. He grew up on food stamps and lived in government quarters.
Launched in early 2020, Favored Nations amassed more than 100,000 members in just the first six months of its inception and raised more than $150,000 for initiatives like COVID-19 relief, Black Lives Matter movement, and the youth vote in the 2020 election. Ask him what drove him to found Favored Nations, he says, “I have always been involved in creatively professional endeavors and I wanted to use this creativity to help people because I have lived through all the struggles. In that rut, when you see a helping hand alighting on your head from a crowd of thousands who are just jostling through and going about their fast-paced life – it inspires you to do great things – I wanted to be that helping hand this time for not one but as many people as I can. That’s how I conceived the idea of Favored Nations in my mind.”
Through Favored Nations, Heller hopes to continue to passionately support and advocate for mental health, raise awareness for important causes that mean the world to the young generation, and develop new ways to help those in need globally.
Heller’s idea behind philanthropy through Favored Nations is driven by his desire to build community and connection. Having gone through anxiety and depression as a child, Heller always wanted to start a non-profit community (community – that’s what he prefers to call it rather than an organization – a community for the artists by the artists) that would look after people struggling and dealing with the same issues Josh had.
Favored Nations leverages massive social media platforms using e-commerce and various campaigning strategies to crowd-source funding and resources to those in need, all while raising awareness.
Apart from being the co-founder and CMO of Favored Nations, Heller is an experienced actor and photographer. He has produced and directed campaigns for top-tier talent and fashion labels and continues to help build new brands and set trends in the industry.
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