Using Twitter for your business should be a crucial part of your marketing strategy. For one, the level of engagement on Twitter is relatively high. You can easily interact with potential clients and increase your reach.
Do you want feedback on a product or service offering? Do you need advice as to how to serve your customers better? Do you need a poll by customers on how to implement any process in the business? Then Twitter is the place.
Another benefit is the fact that the potential for your business’s growth on Twitter is limitless. This is a platform that features over 300 million active users monthly. All you need is a good post, mention, or recommendation on the forum, and several retweets, likes, and quote-tweets can make your business go viral.
You can easily create one of the best Twitter bios and start implementing the tips for Twitter discussed herein to achieve business success.
Tips on Using Twitter for Small Businesses
Do you want to learn how to use Twitter for business? Then check out these Twitter tips for business:
1. Leverage influencers
Influencers are some of the best-kept secrets on Twitter, and indeed, most other social media platforms. Other advertising channels are usually inorganic because customers quickly know that they are being advertised to. Over time, it has been discovered that this is not the most optimal approach to advertising.
By far, the best practice is presenting it in a way in which the target audience does not perceive the ad as coercion. This frequently comes in the form of a product recommendation.
However, how do you deploy this on Twitter? The approach is to make use of influencers. Influencers are just like other users but who have been able to garner a lot of followers. They can recommend your product using this recommendation-like advertising approach.
More often, influencers may request that they use your product or service for a while to ascertain the quality before advertising for you. If applied well, influencer marketing can help you experience exponential business growth.
2. Engage your customers directly
Twitter allows you to engage and interact with your followers and customers, relating with each other in an almost face-to-face manner. All you have to do is create an atmosphere where you all can tell. You can do this by publishing a post about an issue or idea and then asking for your followers’ thoughts on it. This way, you can draw yourself closer to your customers and gain brand awareness gradually.
3. Leverage trends and hashtags
We can safely say that Twitter made famous the idea of trends. Accessible on the Explore tab, trends allow you to follow issues and events that people are talking about the most. These issues or events are usually denoted with the use of specific keywords.
Hashtags are attached to the idea of trends. Prefixed with the “#” symbol, they refer to trending ideas or keywords. Users can click on these hashtags and see other tweets where the hashtags are used.
Trends are a way to boost the visibility of your business Twitter profile, as people who follow them can see your tweets when you use the attached keyword. Some trends come up quite frequently, in fact, weekly. For instance, they are #MotivationMonday or #ThrowbackThursday. You can post a motivational quote on a Monday while using the hashtag #MotivationMonday.
These are some tips about using trends and hashtags on Twitter:
- Leverage trends and hashtags that are most relevant to your business niche to reach a target audience. For example, a hashtag like #entrepreneurship applies to a business owner who aims to coach upcoming entrepreneurs.
- Ensure that your posts are markedly different from others. Be creative when coming up with these posts. This is because several other users will leverage that trend or hashtag, and you want to stand out.
- Avoid controversial trends, especially those bordering on politics, religion, and sometimes, sports. These can put you on the wrong side of some customers.
4. Promoted tweets
Every other form of advertising your business on Twitter has some level of limitation. Your tweets can’t always go viral. If you use influencer marketing, you are limited by the influencer’s follower count, although influencers’ tweets stand the chance of going viral. However, there are ways to make your business visible to even more people.
Do you want Twitter itself to advertise your tweets? If yes, then make use of promoted tweets. This is an advertising service offered by Twitter that enables you to promote a tweet about your business to the broader public. More people get to see the tweet and potentially engage with your profile, leading to more sales.
A good thing about this feature is that Twitter mainly shows the ad to those who seem to have interests in your type of product or service. When using promoted tweets, ensure to make the tweet to be announced as creative as possible. Ensure it gets people to click on the tweet and engage with your Twitter account.
5. Don’t use Twitter for business only
The use of your business Twitter account should not be about business alone. The fact is that most users are not on Twitter to find a service or purchase an item. They most likely are on Twitter seeking fun and engage in discussions on politics, sports, entertainment, amongst others. Thus, ensure you create posts that are not only related to your business.
These can include commands that suggest solutions to everyday issues faced by your followers or about an idea you agree to. Is there a popular event going on like the Superbowl? Do an interesting thread about it.
Social media can be a fantastic tool in your business marketing strategy. One of the social media platforms that you should use is Twitter. Follow the mentioned Twitter tips and achieve desired growth.