In today’s world everyone is trying to build a personal brand online; however, not everyone succeeds at building their tribe. Those who succeed tend to have a great reputation and are known as an authority figure in their industry. Everyone has a story, but not everyone knows how to leverage it to build their personal brand and become an authority figure in their industry.
Jourdain Bell, co-founder of Beast Media, is helping solve this issue for professional athletes, entrepreneurs, founders and influencers by helping them become authority figures through personal branding and PR. Aside from building brands, Jourdain also works for one of the most active Venture Capital Firms in the world, Alumni Venture Group.
Public Relations is one of the most effective ways to get your story out there and create a solid online reputation. It’s all about getting the right messages to the right platforms with the right audience. Anyone who wants to build their brand needs to develop their story and get it in the media. Jourdain Co-founded Beast Media after working at another Start-Up that focused on building audiences for individuals online. Those who had an online presence and mentions in the media always performed the best when it came to growth and sales. Jourdain says that due to having press, it automatically made people an authority figure in their space.
Developing Your Story
A great story is what builds trust between you and your audience. It builds a connection without ever having to meet someone in person. Your story is not a place for you to make a pitch or try and sell something. This is your chance to truly captivate people and bring your tribe together. There are always 4 tips Jourdain likes to use when creating a story:
- Figure out what your mission is and what lead you to it
- Figure out how to make it emotional
- Use case studies/examples in your story
- Invest in a copywriter
Once you have these four things you can start making a list of all the places your audience “hangs out”. From there, you can start to pitch yourself to writers, editors, contributors of platforms and publications that cover unique stories similar to yours. All you need is one person to say yes and then it becomes a snowball effect. It’s a lot easier to get on publications once you have been featured somewhere before.
Well established PR companies can be expensive but if you’re on a budget and know how to create a story you should be able to successfully tell your story in different publications. To learn more about master storytelling we also recommend that you check out this article on Becoming a Master Storyteller With Rob Dyrdek and Lewis Howes
Jourdain also writes about Start-Ups, VC, Tech, Founders, and Entrepreneurs. His work can be found in The Hustlers Digest, Kivo Daily, Future Sharks, Thrive Global, Awaken The Greatness Within, On Mogul and Disrupt Magazine.