OPENCLOUT
  • About Us
  • Business
  • Tech
  • Leadership
  • Entrepreneurs
  • Marketing
  • Interviews
  • Get Featured
  • Contribute
No Result
View All Result
OpenClout
  • About Us
  • Business
  • Tech
  • Leadership
  • Entrepreneurs
  • Marketing
  • Interviews
  • Get Featured
  • Contribute
No Result
View All Result
OpenClout
No Result
View All Result

How to Build a Fool-Proof Email Marketing Strategy

Avatar by
February 2, 2021
in Uncategorized
0

There are many ways to reach current and potential customers when it comes to marketing, but one of the most effective is email marketing. While it may seem a bit old school when it comes to online marketing, it is still widely used for two simple reasons:

  1. It’s affordable.
  2. It’s effective.

When you are looking to develop and implement an email marketing campaign, there are a few crucial components you should keep in mind. 

Email Marketing is Affordable

The cost of email marketing is significantly lower than traditional media marketing such as TV, radio, and direct mail. It can also be less expensive than other types of digital marketing like purchasing ads or Facebook, Google, or other marketplaces or websites. 

However, it’s important to understand that there are still some costs associated with email marketing. You will need to invest in using an email marketing automation solution. While you can buy and implement your own solution, hosted cloud-based solutions are much more popular and affordable. 

These systems allow you to automate email sending, track and evaluate results, and manage your lists, including functions like compliance, unsubscribing, etc. While there is a cost associated with sending thousands of emails at a time, email marketing costs are far lower than other traditional or even digital marketing channels.

Market to an Engaged Audience

jeremy-mcgilvrey-instagram-email

Email marketing is one of the only marketing channels that your audience has opted in to receive. When developing an email marketing list, most businesses use an opt-in email campaign designed to get potential customers to provide their email and agree to be sent information. 

Using opt-in email lists results in significantly higher conversion rates as your list is targeted to those who have already shown an interest in your company or brand’s products and services.

While it is possible to send unsolicited email marketing messages, the return on investment and conversion rates are generally very low. In many cases, you can end up doing more harm than good when taking this approach. 

You may annoy potential consumers, damage your brand image, and even be blacklisted by internet providers, which would result in you not being able to send out any emails. Developing your own opt-in list organically is a much more effective email marketing strategy and will result in much better results for your efforts.

Deliver Customized Messages

jeremy-mcgilvrey-reviews-email

Another key benefit of email marketing is the ability to customize and personalize your marketing messages. When you gather information on customers as they are opting-in to your email marketing list, the more data you can collect on them and their interests, the better. This allows you to segment your lists according to geography, interest, age, and more. 

You can then personalize your email messaging by using their name and any other information that you have to personalize the message to that individual. Most email marketing services allow you to easily create variable fields in your message where names and other information can be easily merged into each email before it is sent.

If your product is only available in some geographic regions, you can specifically send emails to people living in those areas. If you have a sale on beauty products, you can send emails only to those who have shown an interest in beauty products. 

Using email list segmentation works excellent for those who collect information about their customers or potential customers when they opt-in to receive emails. Studies have shown that personalized messages result in increased engagement rates. 

It has been proven time and time again that companies that segment their customer data and marketing messages can then send the most relevant email messages to their customers and prospects, which will typically result in higher conversion rates (as well as increased deliverability of your emails).

Simple to Measure Results

jeremy-mcgilvrey-email

When creating an email marketing strategy, another advantage is the ability to measure your results quickly and easily. Most email marketing solutions have reporting that gives you the ability to see your marketing activity. 

This includes email opens, click-through, and conversion rates, making it easy to evaluate how successful your email marketing campaign was and quickly adjust your content or message as needed. 

Most email autoresponders also allow you to easily do A/B testing to try different messages or prospect segmenting and determine which marketing message is more effective. 

When it comes to any kind of marketing, it is essential that you use your data to measure your marketing campaign’s success. This will allow you to develop an effective email marketing campaign.

Choosing the Best Email Marketing Autoresponder Company

When choosing an email marketing service, there are several essential features to look for:

  • Easy to use user interface ideally with a drag-and-drop editor
  • The ability to easily customize or personalize bulk emails through marketing automation tools
  • Easily manage your email lists
  • Segment your email lists by various categories
  • Track the performance of your email marketing campaigns
  • Ensure that your emails don’t end up in a SPAM folder

Below are 5 of the most popular email marketing service providers in the market today.

  1. Constant Contact

jeremy-mcgilvrey-constant-contact

Constant Contact is one of the most popular for small businesses and startups. It has grown significantly over the past few years because it’s easy to use and affordable while still providing all the premium features business owners seek to get an ROI from their email marketing strategies.

  1. Drip

jeremy-mcgilvrey-drip

Drip is an email marketing platform used by many eCommerce, bloggers, and digital marketers. They have a robust set of tools that allow you to create and implement marketing automation, sales funnels, and personalization simply and easily.

A unique function of Drip is its intelligent marketing automation tools. These tools allow you to easily segment your emails, use A/B testing, and create list groups with an easy to use visual workflow builder. 

  1. Mailchimp

jeremy-mcgilvrey-mail-chimp

Mailchimp is a top-rated email marketing service provider and who offers a forever free email marketing plan, which is very popular. Mailchimp has an easy to use drag-and-drop email builder, email autoresponders, segmenting tools, as well as robust tracking and reporting tools. 

Mailchimp easily integrates with WordPress, Shopify, ClickFunnels, Magento, and many other website platforms.

  1. GetResponse

jeremy-mcgilvrey-get-response

If you’re a beginner and have a tight budget, GetResponse may be the right email autoresponder for you. This platform offers many simple to use features that will get your email campaigns running flawlessly in no time.

  1. ActiveCampaign

jeremy-mcgilvrey-active-campaign

One of my all-time favorite autoresponders is ActiveCampaign. Although I still love Keap (previously Infusionsoft as well), ActiveCampaign offers tagging techniques that are simple to use and extremely targeted to your list.

Behavioral-based email sequences allow you to really dial in when it comes to email marketing. This will take you a bit of time to master (not more than a few weeks), but once you do you’ll subscribers will feel as if you know exactly what they want.

Conclusion

When it comes to your business, results matter, and developing and implementing an email marketing strategy is a great way to drive results. The benefits of email marketing are clear, which is why it continues to be a marketing channel used by many successful businesses.

The post How to Build a Fool-Proof Email Marketing Strategy appeared first on Influencive.

Related Posts

Uncategorized

A “Unique” Opportunity for the Average Person to Jump into the World’s Most Exclusive NFTs

We’ve all seen celebrities and influencers flexing their NFT collections and profile pics. Fortune Magazine’s list of the 50...

by
June 26, 2022
Uncategorized

One Tough Cookie

Bennett Maxwell is the founder of Dirty Dough Cookies, which surprises its customers with unique and show-stopping cookies, varying...

by
June 25, 2022
Uncategorized

Find Out How Your Voice Can Become A Force Of Nature

Words carry power, and stories have been used since the beginning of time to share wisdom, inspire action and...

by
June 25, 2022
Uncategorized

Yael Eckstein IFCJ President and CEO Highlights How to Promote an Interfaith Community

The International Fellowship of Christians and Jews (IFCJ or The Fellowship) was founded in 1983 to promote better understanding and cooperation...

by
June 24, 2022
Next Post

Parul Uppal Redefines the Educational Space With Her Online Learning and Networking Platform Called Inkclick

OpenClout




OpenClout is a premium press and media company that specializes in getting brands and personalities national recognition for their achievements. If you are interested in contributing or being featured on our network of owned online media publications or having us develop a PR strategy for you or your brand, contact us.





To contact us email admin@openclout.com

© 2020 OpenClout - Premium PR and Media Company

No Result
View All Result
  • About Us
  • Business
  • Tech
  • Leadership
  • Entrepreneurs
  • Marketing
  • Interviews
  • Get Featured
  • Contribute

© 2020 OpenClout - Premium Press and Media