According to PWC, 41% of consumers say that content found on social media will likely impact their choice of treatment center. Dentists: you need to be on social media.
Think of social media as a search engine. When a new family is moving into the neighborhood and is looking to find a dentist, it’s not uncommon that they go to Facebook and search “dentists near me.”
Here are a couple ways to go about improving your Dental Marketing on social media:
Outsource
Outsourcing your dental marketing is the best option for many practices as they themselves aren’t experts in social media and neither are their employees. For some, it makes the most sense to engage with a social media agency like Cox Visuals and refrain from having to touch your social media.
In-House
Hiring an in-house social media expert could be a viable option if you have multiple practices or a string of businesses that you need up-kept on social media. This option typically isn’t the most cost-effective for single practice owners.
Consult With An Expert
If you’re set in stone on taking care of social media yourself but still want to improve your current brand image, I recommend consulting an expert or simply vetting your competition. There are numerous social media agencies that offer social media consultancy where they’ll audit your social media and offer you advice on what needs to be improved.
Interested in outsourcing your dental practices social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “DENTIST” to 908-930-9813 to chat with our social media experts.
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