With billions of consumers using the internet, it should come as no surprise that the need for digital marketing is at an all time high. Having a great digital marketing agency to strategize drawing in your ideal customers is essential for business success in 2021. Finding that great digital marketing agency however, can be rather hard with the multitude out there. One entrepreneur who has risen to the top of the digital marketing world, is Markus Hetzennegger. Markus is the founder of NYBA Media, where he has been able to generate 9-figure returns for his clients. Here I chat with Markus to find out just what it takes to build a leading digital marketing agency from the ground up.
Lewis: Thanks again for taking the time to do this with me. Just like the readers I am very curious – can you explain what you do over at NYBA Media?
Markus: With NYBA Media, we see ourselves as a kind of ad house, a “boutique” agency. In essence, we scale our clients’ ventures through online advertising. We work exclusively with carefully selected customers who have similar values to ours and create real added value for the end user. The selection of customers and employees is very important to us: quality instead of quantity. This is the only way we can be a true partner to our customers and not just a simple service provider.
We additionally take a holistic approach to all our customers; that means we believe that we are responsible for their overall success because we have immense influence on their business. Our credo is: “We deliver real results that have a long-term impact on progressive brands. We are not another full- service marketing agency; we don’t do numbers and impressions that just look good on paper; we deliver sales and conversions that have a direct and measurable impact on your figures.”
Lewis: What gave you the idea to start NYBA Media? And do you have any advice for others on how to come up with such great business ideas?
Markus: That’s because I love marketing and the psychology behind it. Right from the start, I was very impressed by the almost infinite number of possibilities that digital advertising offered. The number of people we reach every day is almost in the three-digit million range, and ultimately we have the opportunity to make a positive impact on the lives of these people.
Thanks to NYBA Media, I also have the opportunity to get to know a wide variety of industries as well as niche industries. This is what really attracted me. Above all, it was the opportunity to have a meaningful impact on selected companies by using just a few levers.
Lewis: What are the key steps you have taken to grow your business? What advice do you have for others on how to take their businesses to the next level?
Markus: In my eyes, it is first and foremost about having a good offer or a good service that works. That means that real value is created for the customer. Only then would I consider how to scale the company. Otherwise, when scaling, there is a risk of losing too many customers and getting too much bad feedback. When scaling a company and especially an agency, clear processes for everything (!) are probably the most important thing. I underestimated that for a long time. Where do clients come from? How are clients onboarded? How is project management covered? How is communication done internally? And so on. Only then can you really scale by hiring new customers and new employees like on an assembly line.
Lewis: Can you share the funniest or most interesting story that happened to you since you started NYBA media?
Markus: Since we started NYBA Media there have been numerous funny and exciting stories, but there is one situation that I remember with a big smile. I feel like it was yesterday. My girlfriend was doing dual studies at that time and wanted to change her company. Since it was a good fit in terms of content, we decided that she could start at NYBA. However, we had to fill out numerous forms and the university insisted on meeting us in person. So we went to the university and I had to act like her boss without this being discovered. I was probably younger than most of the students in her class and I think you can imagine the look on the director’s face when he saw that our company address was the same as our home address because we didn’t had an office at that time. You can probably guess the rest of the story.
Lewis: What are other sales, marketing and social media tips, strategies and tactics of value to fellow marketers and entrepreneurs?
Markus: I am someone who likes to get the basics right before I start thinking about fancy campaigns and strategies. What are the basics for me? A good website, landing page or online store which is conversion optimized and equipped with all tracking tools like Google Analytics, Google Tag Manager, Facebook Pixel (including all relevant Custom Events) etc. The next point is good content. Ask yourself, do I have good images, videos and graphics? Do I have ads where the potential customer immediately understands what it’s about and what they get out of it? What is my target group? Present the most relevant offer to this target group as personally as possible and then calculate the average CPA. Test regularly. After that you can go into scaling. Once you reach a good 5-6 figure ad spend, I would think about creative, innovative campaigns to stand out even more. Often many marketers do this at the very beginning and nobody knows what they want to say with it, because nobody knows them or their product.
Lewis: In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?
Markus: Do not get distracted. Don’t write about it, don’t tell anyone. Just do it. Until you have some success. Stop comparing yourself to others and just follow your own path. This will show you the way. It doesn’t matter what the competition is doing, you have to stand out and find your flow.
Thanks so much for doing this with me. Wishing you all the best for 2021 and beyond!