Mike L. Murphy is a Visual Effects Artist who helped bring to life major blockbuster franchises as Harry Potter, Lord of the Rings, Fast and Furious and Ironman. Following his success in the world of visual effects, Mike launched an online filmmaking academy that resulted in six figures in revenue in its first year of operations. But he didn’t want to keep his success to himself. He discovered his passion for teaching, and has taught more than 500 students to date.
This summer he is launching The Visionary Planner, a guide to creating, launching, and scaling a successful online business.
Today we are going to take a look at the eight steps that this entrepreneurial star recommends to those seeking to sell their own form of expertise online, many of which include terms and phrases that are found in The Visionary Planner itself.
As with all things in life and business, you are going to get out of it what you put in. And this is something many business owners often find out later than earlier.
By reading through each of the steps below, you can better prepare yourself for success and marketing competition when selling anything online.
Step 1 – Set Lifestyle Goals Then Draft Your Business Plan
In order to have a goal and hit it, you need to have a plan and a way to get there. This is extremely important for all entrepreneurs and business owners, no matter how big or small their goals might be.
Create your roadmap: define your dream lifestyle then develop a business plan that makes it your reality (in other words, let your personal lifestyle goals guide your professional business plan; it should not be other other way around)
Step 2 – Plan Your Brand & Messaging the Right Way
The brand and messaging behind your products and services is going to play a huge role in your overall success. Just take a look at any of the most popular products and brand names in the world today.
Nike, McDonalds, Apple and more… they all pretty much speak for themselves, and you know what you are getting with each.
Set the stage to become the ‘go-to brand’ in your niche by strategically developing your brand name, logo, emotions and identity (hint: go beyond colors!).
Craft your marketing messages and unique selling points to generate excitement and interest in your brand.
Step 3 – Create Your Extraordinary Process & Cashflow Offer
Why be mediocre, when you can be great? With more resources now accessible than ever before, there is simply no excuse for you and your product to not be the best one out there.
Instantly stand out from the crowd by packaging your expertise into a Extraordinary Process; this is the start-to-finish roadmap revealing the steps that deliver the transformation your audience wants.
Craft a high-priced Cashflow Offer to get your first buyers, collect feedback and fund your growth before you perfect your process and create more offers.
Step 4 – Launch Your Cashflow Offer & Get Your First Sales
It’s one thing to create a product and then immediately start selling online, and it’s another to have a thorough launch process that guarantees the success of your product.
In order for this to happen, you need to have a tested and proven method in place.
- Begin pre-selling your Cashflow Offer to verify demand and nab your first sales.
- Fulfill and streamline your Cashflow Offer; collect feedback and case studies to improve, evolve, and adjust.
- Make some cash to fund further growth.
- Design a website that you’re proud to share!
With each of these elements in place, you will greatly improve your chances of a successful product launch.
Step 5 – Build Your Backend Offer & Maximize Profits
Having a product or service that sells one time to thousands of people is great. However, being able to package and bundle up that same service or product and scale your earnings to another level is even better.
Create a strategic ‘sequel’, or follow-up, to your Cashflow Offer to continue serving your buyers at the highest level and maximizing the value of every client (in other words, make them an irresistible offer to keep working with you!)
Thanks to the power of the internet, email autoresponders, automated up-sells and more, the ability to make more with your product and services is now easier than ever.
Step 6 – Construct Your Online Ecosystem
On the internet, everything is about content and perceived value — and this is even more true when marketing through social media.
If you want to create a successful product or service that continues to sell time and time again, you need to power your marketing campaigns with free content, while also building an ecosystem around it as well.
- Build your content, blog and social media channels.
- Create educational content to increase your authority and drive engagement, leads and sales.
- Build your ecosystem on a simple, all-in-one tech platform you can control (don’t be dependent on somebody else!).
- Build sales funnels and ads to flood your business with fresh leads.
The more content and value you put out there, the more likely people are to find and act upon whatever it is you have to offer.
Step 7 – Leverage the Offer Multiplier
In order to efficiently market and scale your product or service, you need to make sure you are getting the maximum amount of revenue per order. One of the best ways to accomplish this, is by learning how to use an offer multiplier.
Strategically split your Cashflow Offer up into more offers to attract buyers at every price point.
Build a high-converting sales funnel that grows your email list, turns leads into buyers and recoups your ad spend to keep new leads flowing in.
Step 8 – Amplify Your Impact & Free Your Time
As business owners and entrepreneurs, we often value time more than anything else.
With this in mind, it’s important to scale your impact by creating magical and impactful content and offers including podcasts, speaking events, masterminds and retreats.
The more information and value you put out there, the better.
Getting the Upper Edge When Selling Anything Online
Having read through each of the recommendations and steps above, you should now have a much better idea on what it takes to find success in the world of ecommerce and selling online.
No matter what you are selling or who you target audience is, by following each of the steps above, not only are you building a better foundation and business model, you’re also working smarter than the competition as well.
Be sure to start implementing these tips today, while also following the expert tips and recommendations offered by Mike L. Murphy through his website, blog and The Visionary Planner.
The post Mike L. Murphy, From Visual Effects Artist to Entrepreneur: The 8 Steps To Selling Expertise Online appeared first on Influencive.