With the Covid-19 crisis, health has returned to the centre of concerns. With it, especially when one is confined, the concern of a healthy diet to strengthen the immune defencesand prevent the appearance of possible chronic diseases. If there are proofs that diet has an impact on health, the question that consumers still ask themselves is: “Eat better yes, but eat what?” “To this question, health professionals have been trying for several years to provide an answer with personalized nutrition.
Personalized nutrition is a complex market with many barriers, including scientific and technological ones. Yet it is experiencing explosive growth. UBS estimated a few months ago that personalized nutrition could generate $ 1.3 billion in annual revenue in 2025, rising to nearly $ 64 billion in 2040.
Personalized nutrition: from individual data collection to recommendation
According to the American Nutrition Association, personalized nutrition is “ an area that harnesses human individuality to drive nutrition strategies that prevent, manage and treat disease and optimize health. It is delimited by three synergistic elements: personalized nutrition science and data, personalized nutrition education and training, and personalized nutritional counselling and therapy ”.
In simple words, personalized nutrition is the set of nutritional solutions (products or services) adapted to the behaviour, biomarkers and / or unique genetic profile of individuals. It is made up of 3 pillars:
Nutritional coaching at Nutri4Verve
Many dieticians, nutritionists and health specialists have developed personalized food coaching platforms according to the characteristics of their clients. Based on one or more tests, these companies offer personalized dietary recommendations.Their business model is B2C, and sometimes B2B: some affect the user through their mutual health insurance or their company, promising them productivity gains and lower healthcare costs.
They offer regular monitoring of the user’s diet, menus and suggestions, even through a mobile app. The objective is to provide effective and non-intrusive support for the change in eating habits. Some take logic to the limit and deliver personalized food products.
“We, at Nutri4Verve, we get to the root cause of the weight problem by helping one tackle the reasons for unhealthy eating behaviour. Our Unique Approach for Personalised Online Diet Counselling works on not just on what they eat but why they overeat? Or even sometimes why do they eat so less and still gain weight?” states the expert.
“Our primary goal is to help them bridge that gap between where people are now and where they want to be using the right nutrition designed for their body and lifestyle. What we won’t do is just hand you a meal plan and say “eat this.” This is truly possible by Personalised, Unique and Intelligent Diet Programs, online, through our Nutri4Verve mobile APP”. She further adds.
India, a market that remains to be conquered
Currently, the personalized nutrition market is predominantly American, both in terms of funds raised and the number of companies or startups. Europe is not left out, however, since it already has some great successes in the nutritional coaching segment.
But the Indian audience is long overdue. It is recently heard that a lot about Indian startups in the personalized supplementation segment because they have multiplied rapidly and have rapid growth strategies. In the online nutritional coaching segment, the players are barely older and not much more numerous.
Hence there is both a need and an opportunity for new aspirants (dieticians, nutritionists, health coaches, supplementation providers, food delivery chefs etc.) to enter into Personalised Nutrition sector and its numerous engaging verticals and make Indians healthier, fitter and happier.
“The time has come to learn to eat right and not follow a diet only to lose weight.” concludes Shivani Sikri.
Nutri4Verve is an Online Lifestyle, Weight Loss & Therapeutic Life Management Clinic.
As Chief Nutritionist & Co-Founder at Nutri4Verve, Shivani Sikri recommends customised Indian versions of International Diets like Keto Diet (Veg/ Non Veg), Intermittent, Paleo and other top international fat loss targeting diets, in addition to well-balanced metabolic and combination based nutritionally rich diets so that the fat loss is easily attainable and everlasting by eating balanced healthy meals and through your home cooked food.
Her further forte includes holistic total nutrition & therapeutic diets with emphasis on Weight loss, Diabetes, Thyroid, Cholesterol, PCOD/ PCOS, Post Pregnancy & other Metabolic diseases through Lifestyle Management keeping in mind client’s lifestyle, medical /family, genetic history, and personal constraints and preferences.
Nutri4Verve extends Online Diet Programs & Diet Consultation that are motivational enough to help people overcome your attitudes, emotions, habits and behaviour underlying overeating, less eating or other unhealthy behaviours.
Nutri4Verve Diet APP gives Exclusive Access to Fully Customised Diet Programs as per specific personal needs, direct access to loads of Healthier Recipes, Exercise videos, Blogs and much more..! Nutri4Verve mobile APP can be downloaded from links – IOS and ANDROID.
Nutri4Verve has over 10 years of experience in fully customised Online Diet Programs. Their clients include Doctors, Dentists, Radiologists, Pilots, Cabin Crew, Army Personnel, Teacher, Celebrities, Home Makers, Advocates, IT Experts, Students and many others.
They have a fully satisfied client base from COUNTRIES including India, USA, Canada, UK, France, Netherland, UAE, Saudi Arabia, Qatar, Australia, New Zealand, South Africa, Singapore, Malaysia, Indonesia, Nepal and many more…
Visit Website : https://nutri4verve.com
Call For Appointments : +91-8800339577
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