Domain name registration is an essential process in light of the fact that the domain name you decide for your website will get associated with your website and business until the end of time. Furthermore, while picking and purchasing the correct domain name stays the main procedure of the domain name registration process, picking the right domain extension is very important at the same time.
A number of new domain extensions are released almost every week. These may include extensions like .web, .email, .company etc. However, the domain registration trends have now changed over the past few years. People are more likely to go with the traditional and popular PKNIC domain extensions like .com.pk and .pk in Pakistan.
The reason for this is that Google changes its ranking factors and gives more importance to specific websites that have certain keywords and specific domain extensions. Not only this but the use of these popular domain extensions like .com or .pk helps bring plenty of opportunities.
In this article you are going to see the importance of .pk and .com.pk domain extensions and why are they surging in popularity?
- Reasons to choose .PK domain
Most government institutes use the .GOV in their websites as the domain extension. Educational institutes are likely to use the .EDU extension in the website’s domain names.
Having the right extension can greatly assist you in making more financial profits for your business as Google gives more preference to websites with certain specific keyword and domain extensions, which further helps it to gain top rankings on the Google search.
The .PK domain extension is more suitable for local businesses, service providers and brands in Pakistan that target the Pakistani market. With the surge in the IT industry in Pakistan, .PK is now the second most registered domain name after the .Com domain name. Search engines additionally favour your domain name over others with regards to the ranking of sites in Pakistan, thus improving SEO if you decide to go for .PK domain name.
- Requirements for .PK domain
PKNIC is the main registration centre for all local domain extension registration that manages all renewal and transfer processes. Because of more scrutiny by PKNIC, to register your .PK domain, applications must conform to the PKNIC registration policy agreement after following the instructions and requirements given below:
- The minimum length for the second level .PK domains must be four characters for example (abcd.pk) and a maximum of 67 characters are supported. The four-character names before the .pk domain extension cannot start with any of the PKNIC second level sub-domains (e.g. com, net, org, gov, gop, etc.).
- A domain name cannot have two consecutive dashes “—“in between neither can it begin with a dash “-“.
- The domain name must not be present in the reserved or blocked name lists. Examples of reserved namespace are NAME.PK or INFO.PK.
- Reasons to choose .COM.PK domain
It is given that going with a non .Com domain will cost you much less in the short term. However, there are still reasons why you should try and own a .com.pk domain extension for your website, even if you decide to market it under a different domain extension.
.COM.PK is the second most generally utilized Pakistani domain extension. It is a combination of .COM and .PK TLDs and is reasonable for all businesses identified with Pakistan. It tends to be registered and renewed for a minimum of two years and a maximum of ten years.
The majority of websites (over 46%) use the .com domain (TLDs) for their internet appearance. Today, the .com domain has become the to-go for all large brands. Truth be told, investors and organizations are ready to pay several thousand and surprisingly even up to a million for premium .COM domain names.
The .Com.pk domain extension provides opportunities to local and international companies to represent their business in Pakistan. A great number of multinational companies and international brands have made their internet presence apparent with the use of .COM.PK domain extension. Google search engine is more likely to rank .com.pk domain names better in the widespread universal search results compared to specific country code domains.
Therefore if you wish to target the global audience while highlighting your regional importance, it is best you go with the .com.pk domain due to its familiarity that will help you to build your company website, web designing and developmental website, eCommerce shopping stores, IT firms or for other purposes.
However, it is important to keep in mind that some specific extensions will be ranked well if the majority of their utilization is area or region-specific.
There are now over a thousand alternative domain extensions available on the internet but they are still unknown to many people. This is of course because of the great amount of online business that has started taking place in the past few years.
This domain ccTLD like .PK extension is also fit and perfect for targeting the internet audience of Pakistan. Even Google is using the domain name in .COM.PK extension to serve the internet audience of this region. When you spot a .Com after someone’s brand name, immediately adds credibility to it.
Although it is not entirely valid that whichever website has a .com extension is credible. However, the stigma still drives many people into believing that the .com domain is more legitimate than others.
- Requirements for .COM.PK domain
The minimum domain name of one character is allowed (e.g. a.com.pk) for a third level.COM.PK, etc. domains. The label “pk” and all second-level suffix names are reserved for these domain types (e.g. cannot register pk.com.pk, gov.com.pk, net.com.pk, com.com.pk, etc.).
The domain label “www” in the third level domains (.COM.PK or .NET.PK) are not allowed because of cybersecurity risk and threat, and for the stability of .PK DNS system (especially because of the special treatment of such label by modern web browsers and clients).