Because today’s business landscape is so competitive, it is not enough to just sell products. You have to sell premium products or premium brands. If you do not already know what makes premium brands different from everyday brands, they offer an incredible amount of value for the price you are paying. This doesn’t mean that they are more affordable. Quite the contrary actually, they are usually sold at a higher price point because of their perceived quality.
So how do you go about using premium brands to take your company to the next level? Here are the things that you need to consider.
One of the best examples of a modern-day premium brand that we can talk about is Apple. There is a reason why Apple products are priced so high, and it is simply because they are well worth it. After all, not only do they feature superior hardware and incredible software, their products also serve as a sort of social currency.
If you are using an Apple product, that is a sign of prominence and stature. This one of the most significant advantages a premium brand will have for your company. It will give you a sense of exclusivity, making your products more in demand.
Here is the exciting thing we mentioned earlier that premium brands are priced so high because they provide an immense value, but this value does not necessarily have to come from these products’ features. If you compare an iPhone to a generic Android phone made by some of their lower-priced competitors, you will notice that the Android phone has a lot more features than the iPhone does not have.
Does that mean that they provide more value? Not necessarily. Part of the value of owning an iPhone is that you get to bask in the accomplishment of owning an iPhone, plain and simple. That is why they get to price their products so high. It is not about tangible value but perceived value.
There are two different types of target audiences that premium brands cater to. Affluent people who can easily afford them despite the premiums they have on their price points, and people who desire to be wealthy and want to invest no matter how expensive it may feel that they can someday belong with the affluent. It is this sort of “fake it till you make it” mentality that makes premium brands so attractive to this particular segment of the market.
The advertising for premium brands also tends to be pretty different from those This the more generic categories. They tend to look at net worth when choosing their target audience and want to cater to people who enjoy similar brands in similar domains.
A luxury automaker, for example, would probably want to market their products to people who have shown interest in car brands like Range Rover and Porsche rather than those who have expressed interest in car brands like Toyota and Ford.
Now that you know the importance of having a premium brand for your company, the next step is having the product conceptualized and developed. There is no better company that you can work with other than Harper and Scott when it comes to this.
Harper and Scott specialize in luxury and premium brands because they have seen it all from their clientele in New York City, the world capital of premium brands. Contact them today with your project, and they will be able to help you make a premium brand that will absolutely wow your customers.