Consumers are now moving towards brand that depict interpersonal dynamics and establish more connections to them . While Pandemic left no space for physical retailing , E-commerce and beauty subscription took over the beauty audience.
Subscription beauty box services be availed monthly or yearly . Isn’t it amazing to gift yourself products on a monthly basis without having to wait for your birthdays ? When Subscribers receive a selection of unique and interesting items on a regular basis, usually tailored to their personal tastes. Often, they don’t know exactly what will arrive in their subscription box, which adds an element of surprise to increase appeal.
Beautykart , a e-commerce retailer , based out of the middle-east is planning to introduce beauty subscriptions to beauty audiences in india.Their product portfolio consists of French and Korean brands. These subscriptions will have special curations of the beauty box blended with both carefully chosen international and local beauty and personal care brands. While the official details have not been out yet , the brand announced some glimpses of the beauty box on their social media handles.
When asked about the ideology behind the movie , CEO of Beautykart , Tejaswi Velivela asserted that , “ Consumers always loved the idea of giving experience. Having to experience beauty goodies on a monthly basis would lead to scope of exploration of new products instead of window shopping.This product model is a very dynamic one .Although , it might take time to people get used to this in the country , the subscription beauty boxes will leave an hands-on impact on consumers. Our aim is to accentuate self-care experience with our personally curated beauty box.”
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