Fake Reviews and opinions have always been hurtful for the celebrities and brands; each organizations reputation is hurt with each single review. The people performing the heinous act of fake reviews and bad comments, are just basically doing it for fame. Utilizing fame of others to be famous while damaging the reputation of the brands, has become a norm in this society. For an instance, Merium Pervaiz is a well-known YouTuber with her cosmetics brand ‘Merium Pervaiz Cosmetics’, which is now under the attack of the fake fame seekers.
Fame Seeking Fake Reviewers
The fame seekers have opened the face of their guns on the cosmetic brand by Merium, fake reviews and bad comments are not only hurting the brand and the image of the famous influencer but the credibility of her presence in the digital world. Moreover, with each fake review the brand image is manipulated and the product visibility and sales are dropped massively. The important finding is that while this phenomenon may not be well-known, it is extremely prevalent and is done basically and for the sole purpose of jealousy and fame.
Fake Reviews & Prevalent Jealousy
Fake reviews appear to be most common dynamics of hurting a brand and image of the influencer. Not only Merium Pervaiz Cosmetics and Merium herself, but all other brands and influencers are prey to fake reviewers and jealously of such people. When we can’t be certain of the reason, the people have caused a massive influence on the sales of the brand.
Such spheres of influence must be stopped and disregarded in the society in order to help entrepreneurs gain confidence and support. With an overwhelming response from the supporters, the minority of haters are always lagging behind, yet these small amounts of negativity in the face of the brand is really bad. The growth of this dubious tactic is quite enlightening as fakeness is spread all over the place with such activities.
Consumers Lack Power of Buying with Fake Review on a Brand
In the past year almost 74% of the consumers have read a fake review, which has affected their decision on buying or their perspective towards a celebrity, influencer or a brand. Countless, entrepreneurs and business have stopped their operations due to the bad reviews and fake fame action.
Moreover, if we are looking for fame seekers and attention seekers we can easily spot the people who are using the name of Merium Pervaiz and trying to gain subscribers on YouTube with their baseless claims on the products. These people are trying to defame the influencer and her brand to attract an audience for their own channel and content.
Losing Vital Content Creators & Innovations
These people are using the power to mislead consumers with tactics depending on the business’s own demographics. With such imminent response, all business owners and society is fueled with negativity.
The lack of confidence among the people and the influencers cause them to lose hope. Losing hope means losing on one more content creator, entrepreneur, innovator and brand. Not only Merium Pervaiz Cosmetics, we stand with all of the brands and entrepreneurs who are a prey for this act.
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