When asked about the most tremendous success he has experienced in his life so far, southern California entrepreneur Tony Chang responded, “Finding, knowing and being myself.” Going through the peaks and valleys of everyday life, Tony Chang has gone from being an employee working for someone else to developing an entrepreneurial spirit that has launched him to be the head of his own business. With Super Jewelry Co, Chang is creating custom jewelry pieces while building personal relationships with his clients. After building a strong brand image for himself and his company, the budding businessman is looking to bring his company to the masses.
Chang and his family spent years moving around cities in southern California before settling in Ranchos Palos Verdes. After completing his primary education, Chang began to pursue a Graduate’s Degree, thus beginning the journey of finding his true career path. “Honestly, it was horrible and challenging,” Chang shares of his career pursuit. Tony Chang made the decision to drop out of graduate school after reading businessman Robert Kiyosaki’s personal finance book Rich Dad Poor Dad. From there, Chang began his search for financial freedom.
The path was not easy for Chang, though. He spent time as a realtor with Keller Williams and time working at a local 24-hour Fitness, but never quite felt like he fitted in. “I struggled to find myself. I struggled to find out what I wanted to do. I struggled to make a name for myself.” Facing fiscal, spiritual, and emotional grievances in his life, Chang was unsure where to turn next. “I went through a period where I had a negative balance in my checking account and had to use my points from my credit card to keep afloat,” he shares. “The most difficult challenge I am so happy to have overcome is really having self-worth, self-confidence, and self-acceptance to put myself out there for the world to experience.”
Chang’s life turned on a dime after a chance run-in with the CEO of Ablaze International Corporation. Six years of working for Ablaze gave Chang the necessary education and experience in the jewelry industry, as well as entrepreneurial confidence, to finally make the life-changing decision to become his own boss. In 2018, Chang founded Super Jewelry Co. and began building a worldwide brand that sells 10K and 14K fine real gold jewelry and custom pieces. The southern California entrepreneur has created a brand identity that puts the customer first. “I get back to my clients within 24 hours after they have contacted me. I make it easy for them to do business with me by interacting with them as I would a friend,” Chang states.
Now looking to take Super Jewelers Co worldwide, Chang is forever grateful to everyone who has helped him along his path. “Don’t do everything alone,” Chang shares. “You’ll have more fun and manifest your goals faster with a great team of people, even friends, who share the same vision as you.” With a repertoire of life lessons and experiences in his back pocket, Chang is taking every opportunity he is offered to better himself and those around him on a mission to bring the mission of Super Jewelry Co. to the world.
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