When it comes to changing the world, the global supply chain is a place to start. With our current global supply chain, it is costly, unregulated, and removes any authenticity by default. This is unsustainable and prevents a company from being truly transparent and sustainable. Bhaskar Ahuja is an entrepreneur that focuses on these causes directly: transparency and sustainability. With his three businesses he is able to do that and be an example of how things should be modeled.
With a passion for change and a desire to be different, he has created a service that makes products and food traceable in the global supply chain. This method is useful and better because then the consumer knows where their product originated and how it found its way to them. “The journey of transparency is exactly that: a journey,” Bhaskar says. “It is going to take time, but it has to start somewhere.”
Making changes is no easy feat in the business world, especially when the current methods have been so long-ingrained in history. What Bhaskar is trying to do is produce something much different. With his consulting company, TheStartupbros, he helps launch and scale startups. The team at TheStartupbros outsources resources that can help at all stages of a startup.
Built by entrepreneurs for entrepreneurs, “Do what matters the most to you and leave product engineering to TheStartupbros. Whether you are bootstrapping or scaling up your product development, we have you covered! Our product engineering teams are the best in the industry and have deep expertise in developing and scaling enterprise-grade products.” In the realm of product development and engineering, TheStartupbros are changing the way business is defined and established.
For new ways of doing business, Bhaskar is revolutionizing the way health and wellness products are sold and produced. Aura Fuchsia is a health and supplement site that only sells traceable, ethical products that are natural. “Aura fuchsia was born out of the idea of bringing natural and traceable products to a life free from artificial ingredients, leaving the world sustainable,” Bhaskar explained.
Backed by blockchain technology, Aura Fuchsia utilizes this to keep a traceable record of products. “We use specialized technology that not only traces the origin of the finished product but also traces the end-to-end journey of the product, including its source, ingredients, manufacturing processes, quality assurances, certifications from farm to consumer.” This creates a safer product that is reliable and the highest quality for the best interest of the consumer with the help from Originscale.
Sustainability and transparency in global trade and business is important, but a lot of global supply chains are outsourced without any knowledge or transparency of what is actually going on. With this in mind, Bhasker Ahuja founded Originscale. It is a SaaS (software as a service) platform “intended to bring absolute transparency to the supply chains by digitizing and democratizing critical quality information, enabling humans to make confident choices about what they want to produce and consume, and thereby creating healthy communities.”
This service is revolutionary because it puts the power of commerce back into the hands of the consumer and creates D2C connections across countless sources. “Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where.”
“They are able to initiate recalls, withdrawals and take corrective actions in real-time,” Bhaskar explains. “This connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.” This is nothing short of innovative and resourceful and is changing the way brands are positioned and dedicated to their customers and products.
Bhaskar Ahuja is making big changes and creating a space that will prevent old, unsustainable ways from returning and becoming passively normal again. This new way is what is making the consumer first and helping businesses operate transparently and authentically. This is what is making the world a better place.